Jeffrey  Barkstall

Jeffrey Barkstall

GRI, SRS

License #: 475.128819

Heartland Real Estate Of Central Illinois, Inc.

Mobile:
217.637.0374
Office:
217.352.4288 ext. 54
Email Me

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How to audit your brand like a marketing pro

USA Real Estate News-Inman - Sat, 2025-11-08 16:36
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now.

What Starbucks, TikTok and Taco Bell can teach us about marketing

USA Real Estate News-Inman - Sat, 2025-11-08 13:11
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention.

Why Fannie and Freddie still won’t accept more inclusive credit score

USA Real Estate News-Inman - Fri, 2025-11-07 15:41
FHFA Director Bill Pulte ordered the mortgage giants to start using more inclusive VantageScore 4.0 in July. But adoption is a "complex, technical and arcane" process that could drag into next year.

How Top Agents Turn Divorce Situations Into Opportunities Without Overstepping

USA Real Estate News-RISMedia - Fri, 2025-11-07 14:06

Few life events are as personal or as complex as divorce. For many couples, separating assets, especially real estate, is one of the hardest steps in starting fresh. According to the National Association of Realtors (NAR), roughly 10–15% of home sales arise from divorces or family transitions, underscoring how often agents are called to help…

The post How Top Agents Turn Divorce Situations Into Opportunities Without Overstepping appeared first on RISMedia.

eXp Focuses on Quality Agents, Global Expansion During Investor Call

USA Real Estate News-RISMedia - Fri, 2025-11-07 13:53

eXp remains focused on the growth of its agent quality and international expansion as it positions itself for continued success, according to the company’s latest earnings report. The company saw a Q3 net income of $3.5 million and a revenue of $1.3 billion—the same amount seen in Q2 and up from $1.2 billion last year.…

The post eXp Focuses on Quality Agents, Global Expansion During Investor Call appeared first on RISMedia.

Opendoor Floats Plan to ‘Rebuild’ During Q3 Earnings Call

USA Real Estate News-RISMedia - Fri, 2025-11-07 13:47

Above, Opendoor CEO Kaz Nejatian Rebooting was the theme of Opendoor’s Q3 2025 earnings call, held Thursday, Nov. 6. The iBuyer has seen a challenging 2025, including almost being delisted from the Nasdaq earlier this year, and these challenges showed up in its quarterly financial results.  In Q3, Opendoor experienced a year-over-year slowdown in revenue—$137…

The post Opendoor Floats Plan to ‘Rebuild’ During Q3 Earnings Call appeared first on RISMedia.

Consumer Sentiment Dips as Government Shutdown Continues

USA Real Estate News-RISMedia - Fri, 2025-11-07 13:45

Without an end in sight for the government shutdown, consumer sentiment is reflecting that uncertainty, according to the latest data from the University of Michigan.  The preliminary results for the Index of Consumer Sentiment came in at 50.3, down 6.2% from October’s reading of 53.6. Year-over-year, there was a 29.9% drop from 71.8 in November…

The post Consumer Sentiment Dips as Government Shutdown Continues appeared first on RISMedia.

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