Jeffrey  Barkstall

Jeffrey Barkstall

GRI, SRS

License #: 475.128819

Heartland Real Estate Of Central Illinois, Inc.

Mobile:
217.637.0374
Office:
217.352.4288 ext. 54
Email Me

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Forget scripts. Authenticity drives real estate marketing results

USA Real Estate News-Inman - Thu, 2026-04-09 16:01
Expert Meriam Mellal says that as trust becomes harder to earn, authenticity becomes agents' most valuable marketing asset.

4 Reasons You Need Cash Buyers in Your Network

USA Real Estate News-RISMedia - Thu, 2026-04-09 15:37

Forget the outdated notion that every homebuyer is tied to a 30-year mortgage. In fact, data from the National Association of Realtors® (NAR) shows that all-cash sales surged to 29% of the market by late 2025.  A cash buyer is simply an individual or entity with the liquid assets to purchase a property outright, bypassing…

The post 4 Reasons You Need Cash Buyers in Your Network appeared first on RISMedia.

Home Price Growth Continue to Moderate, But Trends ‘Divided’

USA Real Estate News-RISMedia - Thu, 2026-04-09 15:35

Home prices continue to moderate in a sign of better times ahead for the housing market, providing some relief to buyers seeking better affordability, according to the latest data. Cotality’s Home Price Index for February found that home prices saw only a 0.5% year-over-year growth, and saw a 0.16% fall from January. The report found…

The post Home Price Growth Continue to Moderate, But Trends ‘Divided’ appeared first on RISMedia.

6 in 10 Parents Are Helping Their Kids Buy Homes, Survey Finds

USA Real Estate News-RISMedia - Thu, 2026-04-09 15:31

The “Bank of Mom & Dad” is playing an increasingly powerful role in the next generation’s path to homeownership. A new study released today by Veterans United Home Loans shows about 6 in 10 parents (59%) have provided or plan to provide financial assistance to help their child buy a home. The survey by the…

The post 6 in 10 Parents Are Helping Their Kids Buy Homes, Survey Finds appeared first on RISMedia.

My move-up moment: Raising your hand to lead

USA Real Estate News-Inman - Thu, 2026-04-09 15:14
Taking on the challenges of leadership makes you a real estate professional instead of a real estate participant, Sean Shariati writes.

After years of powering real estate, the MLS faces its biggest challenge

USA Real Estate News-Inman - Thu, 2026-04-09 15:03
Cooperation among brokers in a shared marketplace remains one of the most powerful ideas the real estate industry has developed, broker-owner Dennis Norman writes.

If real estate agents don’t matter, why are FSBOs at an all-time low?

USA Real Estate News-Inman - Thu, 2026-04-09 14:43
Real estate professionals aren’t just opening doors, Lori Muller writes. They are guiding people through one of the most complex financial and legal transactions of their lives.

What to Double Check in an AI-Generated Listing Description

USA Real Estate News-RISMedia - Thu, 2026-04-09 13:36

The average real estate professional has embraced using AI technology in their business, with the National Association of Realtors® explicitly endorsing its use for “repetitive tasks.”  One of the most repetitive tasks you can probably imagine is creating listings. The photographic parts of listings have been central to AI discussions. AI-assisted virtual staging has taken…

The post What to Double Check in an AI-Generated Listing Description appeared first on RISMedia.

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