Jeffrey  Barkstall

Jeffrey Barkstall

GRI, SRS

License #: 475.128819

Heartland Real Estate Of Central Illinois, Inc.

Mobile:
217.637.0374
Office:
217.352.4288 ext. 54
Email Me

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Why your brand needs a ‘vibe’ (not red and green) this holiday season

USA Real Estate News-Inman - Fri, 2025-11-28 04:00
Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season shows how much consumers want campaigns that feel real, useful and culturally aware. The same forces are reshaping real estate marketing, where value, emotion and clarity matter more than ever.
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