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Every successful agent knows how important trust is in building and maintaining relationships that will sustain your career.

Trust can be the difference between brand obscurity and standing out from your competition when it comes to your social media marketing effort, so it’s vital that you take time to inspire loyalty with your digital presence.

From implementing personal storytelling to providing followers with unique experiences, here are a few strategies that will position you as a trustworthy real estate professional online.

NAR PULSE—Watch what happens when first-time buyers, guided by the expertise of a REALTOR®, search for their dream home in First-Time Buyer, streaming Dec. 25 on Hulu. Catch up on season one today and share with your agents!

You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever stop to think about your brand? As a real estate agent, you are your brand; your brand is defined by your values and characteristics, by your unique personality. Here are some ways to build your brand as an agent.

HomeSmart recently announced that Kelly Snodgrass has joined the corporate leadership team as the broker of record for the state of Texas following a decade in the industry.

Snodgrass will serve Texas agents and consumers, expanding the nation’s seventh-largest brokerage into Dallas, Fort Worth, Arlington, Grapevine and the surrounding Metroplex areas.

The Texas market, according to Snodgrass, is facing a significant inventory challenge, with about half as many active listings than normal for this time of year.

California real estate firm reels in a ‘refined’ relationship with Curbio

The stars must align with a highly viable market and a very willing firm that’s poised to co-brand services to lure a potential vendor into opening a brand-new office in one of California’s most competitive regions.

That’s exactly how things developed recently between Curbio and Willis Allen Real Estate, as the La Jolla, California-based firm’s extensive search for a perfect home improvement partner concluded with a highly successful collaboration.

Coldwell Banker Egypt marks the 20th anniversary of its founding, and as part of those festivities is launching a new franchise program in Egypt. Looking toward Egypt’s future, the Franchise Program is designed to empower youth and provide job opportunities, capitalizing on governorates that are witnessing an urban boom.